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Slow fashion advocates for a more deliberate and conscious approach to clothing, one that values quality, longevity, and ethical production. Brands that embrace slow fashion principles champion fair trade practices and transparency throughout the supply chain, ensuring fair wages and safe working conditions for all involved.

In recent years, the fashion industry has undergone a profound awakening, driven by a growing awareness of the detrimental impact of fast fashion on our environment and society. This awakening has given rise to the Slow Fashion movement, which stands as a beacon of hope and a call for more ethical and sustainable alternatives.

Fast fashion, at its core, is all about speed. It thrives on the rapid production and consumption of clothing items that are designed to mimic the latest runway trends. The consequence of this breakneck pace is evident in several facets of our lives.


Our Nacawe Natural Poncho.


The dark side of Fast Fashion


One of the most glaring issues is overconsumption. Fast fashion encourages a culture of constantly buying and discarding garments, leading to an excessive amount of waste in landfills and incinerators. This disposable mindset is not only detrimental to our environment but also fosters a shallow and short-lived relationship with our clothing.

Moreover, the fashion industry's reliance on synthetic materials and chemical-intensive production processes has severe consequences for our ecosystems. Water pollution and damage to natural habitats are among the hidden costs of cheap and trendy clothing.

On the social front, fast fashion often thrives on low-cost labor in unsafe working conditions, predominantly in developing countries. It exploits vulnerable communities and perpetuates a cycle of poverty and abuse. Additionally, the relentless pursuit of quick production and cost-cutting measures neglects traditional craftsmanship, leading to a decline in the quality and artistry of fashion.

The fundamentals of Slow Fashion

In stark contrast, the Slow Fashion movement represents a complete paradigm shift. It advocates for a more deliberate and conscious approach to clothing, one that values quality, longevity, and ethical production. Brands that embrace slow fashion principles champion fair trade practices and transparency throughout the supply chain, ensuring fair wages and safe working conditions for all involved.


Organic hand spun cotton from Oaxaca


Sustainable Materials


Furthermore, slow fashion brands prioritize sustainable materials and production methods, striving to minimize their ecological footprint. This shift toward eco-consciousness helps reduce the fashion industry's carbon footprint by promoting a slower production and consumption cycle. It encourages consumers to cherish and care for their clothing, extending their lifespan and reducing waste.


Different Economy Style

Slow fashion also promotes the concept of a circular economy, where resources are conserved and reused. Upcycling and recycling are integral to this model, offering creative ways to repurpose materials and keep them in circulation. The thriving secondhand market, embraced by slow fashion enthusiasts, not only reduces environmental impact but also contributes to building a sustainable and diverse fashion economy.



Fair Wages

Socially, slow fashion ensures fair wages, safe working conditions, and the empowerment of local communities. It revitalizes traditional crafts, preserving cultural heritage and fostering a sense of pride among artisans. Moreover, it nurtures small-scale fashion businesses, promoting entrepreneurship and reducing dependence on corporate giants. Collaboration, empathy, and connection are the hallmarks of the slow fashion movement, fostering a more compassionate and inclusive fashion industry.



Our natural clothing collection in San Jose Del Pacifico.


The Benefits For The Consumer


From a personal perspective, slow fashion offers numerous benefits. It encourages mindful consumption, prompting individuals to consider the social and environmental impact of their fashion choices. This mindfulness leads to more intentional and fulfilling shopping experiences.

Slow fashion also allows individuals to develop a unique personal style that reflects their values and personality. It nurtures self-expression and authenticity, in stark contrast to the impersonal nature of mass-produced fashion. By investing in well-made, timeless garments, individuals form deeper emotional connections with their clothing, reducing the need for constant consumption.

Moreover, slow fashion promotes timeless style over fleeting trends. It encourages individuals to build sustainable and versatile wardrobes that transcend the whims of fashion seasons. This approach aligns with the desire for longevity and sustainability in clothing choices.




Key Values Of Slow Fashion Brands


Several forward-thinking fashion brands have fully embraced slow fashion principles. These brands prioritize sustainability, transparency, and ethical practices throughout their operations, setting examples for the industry to follow. They actively explore innovative materials and production techniques, striving to minimize their environmental impact and support sustainable innovation. Collaborations with like-minded organizations and stakeholders further harness collective efforts to drive meaningful change.


The Role Of The Consumer


The role of consumers in the slow fashion movement is pivotal. Educating themselves and others about its principles and benefits is the first step toward effecting change. Making responsible purchasing decisions, such as choosing well-made, durable garments and supporting ethical brands, reinforces the slow fashion ethos. Extending the lifespan of clothing through proper care, repair, and sharing is a practical way to promote sustainability.


Our friends wearing our clothing collection, Ruana and vest Nacawe Naturals.


Challenges The Slow Fashion Movement Is Facing


However, the slow fashion movement faces challenges. Increasing market demand for sustainable fashion and making ethical choices accessible and affordable to a wider audience is a primary concern. Shifting consumer mindsets away from the allure of cheap and disposable fashion toward the values of slow fashion requires education and awareness about the hidden costs of fast fashion. Achieving a truly sustainable fashion industry necessitates systemic change, including policy reforms, industry-wide collaborations, and investments in innovation.

The slow fashion movement is not confined to a single region or demographic; it is a global endeavor. Grassroots initiatives, local campaigns, and collective efforts are crucial in fostering widespread awareness and action. Governments play a pivotal role in supporting the slow fashion movement through regulations, policies, and incentives that promote ethical and sustainable fashion practices. Media and influencers possess the power to amplify the slow fashion message, inspiring a wider audience to embrace a more sustainable fashion culture.

Finally …

In summary, the slow fashion movement is a response to the destructive impact of fast fashion. It champions ethical and sustainable practices, offering a more deliberate and conscious approach to clothing. By promoting mindful consumption, environmental stewardship, fair labor practices, and timeless style, it paves the way for a revolution in the fashion industry. The slow fashion movement is a catalyst for change, envisioning a future where ethics, sustainability, and unique self-expression take center stage in the world of fashion.


Herminia making the sewing of our clothing in San Sebastián Rio Hondo.


How Antama Embodies Slow Fashion Values

Our proposal at Antama aligns seamlessly with the principles of the Slow Fashion movement. Here's how we embody these values:

Produce in Smaller Batches:

We take pride in producing our clothing in smaller batches, often crafting just 5 items at a time. This deliberate approach ensures that each piece receives the attention it deserves, fostering quality and uniqueness.

Create Pieces by Hand - All the Way from Weaving the Fabric:

Handcrafting lies at the heart of our process. From weaving the fabric to assembling the final garment, our skilled artisans dedicate their time and expertise to create clothing with precision and care.


 Natural indigo dye 


Clothing dyed with natural dyes and ancestral techniques

An addition to the Slow fashion principles, for part of our clothing lines we use natural dyes, and ancestral color production & techniques.

Partner with Skilled Local Artisans, Sewers, and Craftspeople with No Salaries Bargained:

Our commitment to ethical production extends to our partnerships. We collaborate with local artisans, sewers, and craftspeople, ensuring that fair wages are paid without bargaining for salaries. This practice honors their skills and dedication.

Source Locally in Rural Communities:

We source our threads from local shops. Part of our clothing fabrics are organic and locally grown, produced and sourced, particularly from rural communities. This not only supports local economies but also fosters a sense of community and connection.


Zapotec midwife Briseida giving a prenatal consultation to a family in Oaxaca.

Give Back 10% of the Gains to Community Health Projects and Traditional Midwives:

We believe in the power of giving back. A significant portion of our profits, 10%, is dedicated to community health projects and the support of traditional midwives. This commitment strengthens the social fabric of the communities we work with.

Pack on Recycled Boxes and Biodegradable Materials:

Our commitment to sustainability extends to our packaging. We use recycled boxes and biodegradable materials, minimizing our environmental footprint and ensuring responsible disposal.

Make Products "In-House" and in Local Villages:

We make our products "in-house" and in collaboration with local villages. This approach not only supports local craftsmanship but also strengthens our bonds with the communities we work alongside.

Use Traditional Art Forms in Production:

Traditional art forms are woven into our production process, celebrating cultural heritage and preserving these valuable traditions.


Ghandi wheel / charkha used to hand spin the organic cotton here in the local villages. This cotton is used in our natural clothing collection. 

Build Long-lasting All-inclusive Partnerships:

We value enduring partnerships, both within our team and with the artisans and communities we collaborate with. These relationships are founded on trust, respect, and shared values.

Share Transparency About the Artisans and Backgrounds:

Transparency is a cornerstone of our practice. We believe in sharing the stories and backgrounds of our artisans, celebrating their skills, and shedding light on the rich tapestry of their lives.

Our long time artisan partners, Doña Socorro and Don Beto from the valleys of Oaxaca.

In embracing these principles, Antama not only contributes to the Slow Fashion movement but also stands as a shining example of how fashion can be a force for good. 

Our dedication to quality, ethics, sustainability, and community empowerment serves as a testament to the transformative power of slow fashion in the modern world.

Together, we are crafting a brighter and more responsible future for fashion.


Read about our project Here

Check our clothing collection Here

The pedal loom used for weaving our Gracia rebozo collection

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